My final paper: Technology and Public Relations
I researched teaching technology tools and Public Relations together. Studies in public relations will need to involve hands-on technology. PR educators need to teach students that emerging technologies will be part of their real-world job descriptions. Because Public Relations professionals use technology tools everyday to get their message across, it makes sense to incorporate the two in the classroom. I am starting to see this some in larger universities, and I think this is the way to go. At some point in the future, I would love to actually teach a class like this. I looked specifically at what kind of technology interaction was going on presently and what could be improved and added. The audience for this type of thing would not only include the students, University administrators, public relations practitioners and finally business leaders, including government and nonprofits. I looked specifically at E-mail, Websites, Blogs and social networking sites like Facebook and Twitter. By preparing the students with job-ready skills, while understanding historical theories, yet knowing how and when to include and embrace emerging technologies in the field of public relations is being a true public relations educator.
16 years ago
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